A brand new way on how to increase your ratings! Connect with new clients and attract them, as well as retain the existing ones with high ratings, personal touch, and spotless online reputation with the help of AI.
How Does Online Reputation Help Boost Revenue and Reduce Costs?
In a highly competitive environment where all businesses, regardless of the industry, are literally fighting for a client, everything makes a difference. Therefore, online reputation becomes a far more important intangible asset than ever before. Your digital image is shaped by business sentiments, associated posts, and, of course, reviews.
With the ongoing massive digital shift, businesses (especially small and mid-sized enterprises) are failing to keep up with their audience preferences. Small hotels, cafes, and restaurants might hire professionals, offer top-notch service, and serve the most exquisite dishes. Yet, they aren’t protected from negative reviews. Even if you didn’t do anything wrong, a subjective negative opinion could undermine all of your efforts.
A couple might not like the served chicken, and they will rush to tell the world how awful the food is. Don’t be surprised if they also mention the mediocre service and boring interior. If you don’t work with the review, even if the contents aren’t true, you’ll be perceived by potential clients as a “so-so” cafe. If you still don’t realize the power reviews have over you, consider this fact: 94% of diners choose a restaurant based on online reviews. How many of them would like to have a meal in a place with poor service and untasty dishes? Probably, none.
The impact of negative reviews and information on the web on a new client is one thing, though. By neglecting review management, you lose money.
First of all, you don’t foster customer retention rates that increase profits: even a 5% boost may result in 25%-95% revenue growth. Secondly, reviews positively affect sales: even one shared opinion can lead to a 10% sales increase, while 200 – up to 44%.
How to Handle Review Management?
The secret of reviews is that readers don’t remember the facts but the tone. If it’s predominantly negative, you are doomed. To convert a negative sentiment into a positive one, you merely need to reply. Such a method is effective in the majority of cases, allowing you to improve your reputation and attract more clients.
However, small and medium businesses can’t afford to hire a PR manager who will surf every review website and answer every client. Leaving the financial point aside, hiring a freelancer or an employee won’t be effective because of: Cookie-cutter answers Lack of focus Delayed reaction Inability to deal with disgruntled customers. Usually, the owners themselves tackle the task. This, however, is 3x as expensive as the previous solution, as the owner has far too many on the agenda and only 24 hours per day. Therefore, the replies aren’t custom, and the owner is overloaded.
Some believe that buying a review subscription is reasonable. In reality, it’s not; the platform can only attract reviews, not manage them. And, of course, it can never generate custom-tailored responses for the sake of a personal touch.
Automated, Timely, Custom Replies
Reputation America harnessed the power of Artificial Intelligence and developed an AI-based system that can respond to reviews, deal with complaints, and attract new reviews. For $99 per month, we will: Monitor the reviews. With the help of AI, we can catch new reviews immediately either via your dashboard or our own platform to ensure that all the opinions are taken into consideration, managed, and responded timely. Generate and publish replies. Thanks to the deep analysis of the review’s content and its author’s intent, AI creates replies options that resonate with any person. It keeps flexible to add any business needs such as promotions or celebrations with an enormous level of creativity. Resolve complaints. Relying on our 10-years experience in conflict management, our algorithms can turn a bad review into a good one. We will guide you to generate custom professional replies timely.
As a result, you will get an army of engaged customers without extra efforts on your side. 78% of consumers saying that hearing from management about their reviews makes them believe the business cares more about them.
With Reputation America, you’ll improve your overall image, attracting more customers. But that’s not all! You’ll retain more clients and save on attracting new ones, which is much more expensive. Moreover, with the reliable algorithms and our extensive expertise at your service, you can focus on revenue-generating processes, being sure that your review management is under professional control.
How Do We Handle Complaints?
Even dissatisfied customers will keep doing business with you if you manage to react correctly. In fact, according to the service recovery paradox, a complaint is an opportunity that can actually result in the customers having a more positive view of your business after a complaint is resolved than before they ever had a problem. In 78% of cases, the author will even update the review.
To reach such an outcome, we have developed a three-step process to handlings complaints: Prospect assessment. We begin with the analysis: have you failed to meet the customer’s expectations, were they reasonable, was the experience real, how did the customer react to negotiations, what is the LTV (Lifetime Value), and how did you resolve previous complaints? All these allow us to predict the outcome and generate a Conflict Resolution Strategy. Public reputation recovery. We rely on the PhD W. Timothy Coombs Crisis Response Strategies to show the audience and customer that you do care about each and every client, even if the conflict is solved privately. By the way, public response helps to solve the problem one-to-one. Private resolution. What is better: to apologise or make a refund, let the author decide to keep the review or ask to update or remove it? Don’t worry: you won’t have to decide alone. We will guide you through every step to help you stay in control of the conversation and get the best possible outcome.
Why Entrust Your Customer Relation Management to Reputation America?
We at Reputation America have spent a decade figuring out the secret of cultivating a brilliant online image. Our experience shows that negativity isn’t fatal if you know how to deal with it. By entrusting your online image to us and your online reviews to our proprietary AI-based algorithms you can be sure that: Your Data Is Safe. Information security is among our top priorities; that’s why our AI-based software is developed with a focus on advanced security. The provided access to your data is constantly guarded. Your Image Is Improving. You may solve complex business problems, travel, or rest, while we will make sure your online reputation is shining. Based on our deep expertise in conflict management, we developed a reliable algorithm that transforms negativity into positivity. Your Brand Ambassadors Keep Appearing. We developed more than an algorithm. The team embedded all our psychology-related knowledge into the platform, letting the system connect with your audience, build a rapport, and drive new positive reviews.